// pw-about.jsx — About Purna Web.
// Every line of copy on this page is verbatim from About Purna Web.pdf, in the
// document's own order. Nothing is added, reworded or summarised.

const AB_RESULTS = [
  "Helping an established local retailer launch e-commerce and generate $135,000 in online sales in less than 12 months.",
  "Increasing a wellness business's ranked keywords from 106 to 1,759 after resolving technical website and search visibility problems.",
  "Growing organic traffic for a healthcare practice by 405% while increasing its first-page keywords from two to 15.",
  "Increasing conversions for an insurance campaign from 29 to 110 while reducing the cost per conversion from $28.51 to $17.84.",
  "Helping a restaurant increase its Google Business Profile views by 216.09% and actions by 105.62%, while a digital loyalty initiative contributed to a 40% increase in revenue.",
  "Increasing a plumbing campaign's conversions from 24 to 50 while reducing its cost per conversion from $45.71 to $23.38.",
];

const AB_WHY = [
  { t: "We Look Beyond the Immediate Request", p: [
      "A client may initially come to us for a website, but the website may not be the only issue.",
      "Perhaps the message is unclear. The business may not be appearing in relevant searches. Leads may be arriving without being tracked. Follow-up may depend entirely on someone remembering to send an email.",
      "We look at the wider journey before deciding what should change.",
    ] },
  { t: "We Do Not Force Every Business Into the Same System", p: [
      "Working across different industries has shown us that there is no universal formula for growth.",
      "We recommend platforms, campaigns and workflows based on your goals, resources, customers and existing operations. If a straightforward solution will work, we will not make it unnecessarily complex.",
    ] },
  { t: "We Connect Creative and Technical Thinking", p: [
      "Good design earns attention. Clear messaging builds understanding. Marketing creates discovery. Reliable technology makes the experience work.",
      "Bringing these disciplines together helps us build solutions that are useful to both the business and its customers.",
    ] },
  { t: "We Communicate in Plain Language", p: [
      "You should not need a technical background to understand your own project.",
      "We explain what we recommend, why it matters and how it connects to your goals. Our clients remain informed without being buried in terminology.",
    ] },
];

function AboutPage() {
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      <PwNav active="company"/>

      <section className="hero pw-hero">
        <video className="hero-bg-video" autoPlay loop muted playsInline preload="auto" aria-hidden="true">
          <source src="images/header-bg/ai-bg-video.mp4" type="video/mp4"/>
        </video>
        <div className="hero-bg-overlay" aria-hidden="true"/>
        <div className="container">
          <div className="hero-grid pw-hero-solo">
            <div>
              <h1 className="h1" style={{ margin: "16px 0 18px" }}>About Purna Web</h1>
              <p className="pw-about-sub">Where Marketing, Technology and Business Growth Come Together</p>
              <p className="lead" style={{ maxWidth: 800 }}>
                Purna Web helps small and medium-sized businesses turn disconnected digital tools
                into clear, practical systems for growth.
              </p>
            </div>
          </div>
        </div>
      </section>

      <section className="sec">
        <div className="container">
          <div className="pw-prose reveal">
            <p>
              Based in Orillia, Ontario, we bring together website development, digital marketing,
              CRM automation, software solutions and responsible AI implementation. Instead of
              treating these as separate services, we look at how they can work together to help
              your business become more visible, generate better opportunities and operate more
              efficiently.
            </p>
            <p>Because a website should do more than sit online.</p>
            <p>
              Marketing should lead somewhere. Leads should be followed up with. Customer
              information should be organized. Repetitive work should not consume your team's day.
              And any technology you invest in should make running your business easier, not more
              complicated.
            </p>
            <p>That is the thinking behind Purna Web.</p>
          </div>
        </div>
      </section>

      <section className="sec sec-grey">
        <div className="container">
          <div className="sec-head reveal">
            <h2 className="h2">How Purna Web Began</h2>
          </div>
          <div className="pw-prose reveal">
            <p>
              Our founder, Namitha Hridin, began her career in web design and front-end development
              in 2011.
            </p>
            <p>
              Since then, she has worked with small and medium-sized businesses across healthcare,
              professional services, home services, retail, hospitality, wellness, education, real
              estate, e-commerce and other industries.
            </p>
            <p>Although the businesses were different, Namitha repeatedly saw the same challenges.</p>
            <p>
              Some had attractive websites that were not generating inquiries. Others were spending
              money on marketing without a reliable way to capture, track or follow up with leads.
              Many relied on separate tools that did not communicate with one another. Their teams
              were losing hours to manual work, while useful customer information remained scattered
              across inboxes, spreadsheets and software platforms.
            </p>
            <p>The problem was rarely the absence of technology.</p>
            <p>
              The problem was that the technology, marketing and day-to-day business processes had
              been planned separately.
            </p>
            <p>
              Purna Web began operating in 2023 and was incorporated in 2024 to close that gap. It
              was built on the belief that stronger results become possible when strategy, marketing
              and technology are designed as parts of one business system.
            </p>
          </div>
        </div>
      </section>

      <section className="sec">
        <div className="container">
          <div className="sec-head reveal">
            <h2 className="h2">Two Perspectives, One Connected Approach</h2>
          </div>
          <div className="pw-prose reveal">
            <p>Purna Web is led by Namitha Hridin and Hridin Chandrasekharan.</p>
            <p>
              Namitha brings more than a decade of experience in web design, front-end development,
              branding, digital marketing and customer journeys. Her focus is on understanding the
              business, clarifying its value and creating an online experience that makes sense to
              the people it needs to reach.
            </p>
            <p>
              Hridin brings more than 18 years of experience in IT infrastructure, operations and
              security. As an ISO/IEC 42001 AI Implementer, he contributes technical and governance
              expertise to Purna Web's automation and artificial intelligence work.
            </p>
            <p>Together, they consider both sides of every project:</p>
            <ul className="pw-prose-list">
              <li>What will make the experience clear and valuable for the customer?</li>
              <li>What needs to happen behind the scenes for the system to remain secure, manageable and effective?</li>
            </ul>
            <p>
              This balance allows Purna Web to create digital solutions that are not only visually
              polished, but also useful in the everyday operation of a business.
            </p>
          </div>
        </div>
      </section>

      <section className="sec sec-grey">
        <div className="container">
          <div className="sec-head reveal">
            <h2 className="h2">Results That Go Beyond a Good-Looking Website</h2>
          </div>
          <div className="pw-prose reveal">
            <p>
              Our project and campaign experience demonstrates what can happen when marketing and
              technology are connected around a clear business objective.
            </p>
            <p>Selected outcomes represented in our case-study library include:</p>
            <ul className="pw-prose-list">
              {AB_RESULTS.map(r => <li key={r}>{r}</li>)}
            </ul>
            <p>
              These results came from different markets, budgets, timelines and strategies. They are
              not guarantees of future performance. They show the value of understanding the
              underlying problem, choosing the right approach and measuring what happens after
              implementation.
            </p>
          </div>
        </div>
      </section>

      <section className="sec">
        <div className="container">
          <div className="sec-head reveal">
            <h2 className="h2">Why Businesses Choose Purna Web</h2>
          </div>
          <div className="pw-prose reveal">
            {AB_WHY.map(w => (
              <div className="pw-prose-block" key={w.t}>
                <h3>{w.t}</h3>
                {w.p.map((x, i) => <p key={i}>{x}</p>)}
              </div>
            ))}
          </div>
        </div>
      </section>

      <section className="sec sec-grey">
        <div className="container">
          <div className="sec-head reveal">
            <h2 className="h2">What &ldquo;Purna&rdquo; Means to Us</h2>
          </div>
          <div className="pw-prose reveal">
            <p>&ldquo;Purna&rdquo; represents completeness or wholeness.</p>
            <p>
              It reflects our belief that a business's digital presence should be considered as a
              connected whole.
            </p>
            <p>
              Your website influences your marketing. Your marketing feeds your sales process. Your
              CRM affects how quickly and consistently leads are handled. Automation shapes the
              customer experience. AI introduces questions about people, data, security and
              responsibility.
            </p>
            <p>
              When these decisions are made together, technology becomes more useful and growth
              becomes easier to manage.
            </p>
          </div>
        </div>
      </section>

      <section className="sec">
        <div className="container">
          <div className="sec-head reveal">
            <h2 className="h2">Recognized for Our Work</h2>
          </div>
          <div className="pw-prose reveal">
            <p>
              Purna Web is a BBB Accredited Business with an A+ rating and has been recognized among
              the Top 3 Advertising Agencies in Orillia.
            </p>
            <p>
              These recognitions matter to us because they reflect trust, consistency and
              professional standards. But our most meaningful proof remains the progress businesses
              make after the work is delivered.
            </p>
          </div>
        </div>
      </section>

      <section className="sec sec-grey">
        <div className="container">
          <div className="sec-head reveal">
            <h2 className="h2">Based in Orillia, Working Beyond It</h2>
          </div>
          <div className="pw-prose reveal">
            <p>
              Purna Web is proudly based in Orillia, Ontario. We support small and medium-sized
              businesses locally, across Canada and internationally.
            </p>
            <p>
              We are not limited to one industry. If your business needs a stronger online presence,
              better digital marketing, a more organized sales process, less manual work or a
              practical way to use AI, we are ready to understand the challenge.
            </p>
          </div>
        </div>
      </section>

      <section className="sec">
        <div className="container">
          <div className="sec-head reveal">
            <h2 className="h2">Let's Start With Your Business</h2>
          </div>
          <div className="pw-prose reveal">
            <p>
              You do not need to know which platform, campaign or automation you need before
              speaking with us.
            </p>
            <p>
              Start by telling us what is not working, where your business is losing time or
              opportunities, and what you want to achieve next.
            </p>
            <p>We will help you identify the right place to begin.</p>
          </div>
          <div className="process-cta reveal">
            <a href="contact.html" className="btn btn-primary">Book My Free Strategy Call</a>
          </div>
        </div>
      </section>

      <PwFooter/>
    </>
  );
}

Object.assign(window, { AboutPage });