Family Eye Care: 405% Organic Traffic Growth and 15 First-Page Keywords

Healthcare local search campaign for a clinic that needed more visibility and patient inquiries.

Organic traffic+405%

First-page keywords2 → 15

GBP searches3,997

The business problem

The practice had some online presence but only a few keywords on page one. The goal was to increase rankings, organic traffic and local discovery.

What we did

Built a keyword strategy around patient search behavior.
Optimized key pages for service and location intent.
Improved local SEO signals through Google Business Profile and citations.
Tracked keyword movement, organic traffic and search visibility over time.

Results

Organic traffic grew by 405% by January 2020.
First-page keywords increased from 2 to 15.
Google Business Profile total searches reached 3,997 in the reporting period.
The campaign created a stronger foundation for new patient acquisition.

Services shown

Healthcare SEO, local SEO, keyword research, on-page SEO, off-page SEO, Google Business Profile optimization.

Best-fit businesses

Optometrists, dentists, therapists, chiropractors, clinics and healthcare service providers.

Representative results from campaigns Purna Web has run or is authorised to reference. Client names are withheld. Results vary by market, budget and execution.