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Insurance PPC: 279.3% More Conversions and Lower Cost Per Lead
Paid search campaign for home, auto, condo, tenant and renters insurance.
Conversions29 → 110
Cost / conversion$28.51 → $17.84
Phone calls39 → 144
The business problem
The account needed to make PPC more affordable while increasing web traffic, sales opportunities and phone call volume.
What we did
- Conducted keyword research around commercial and corporate insurance.
- Created new auto and home insurance campaigns.
- Allocated additional spend with 70% to auto and 30% to home.
- Added ad scheduling for weekday business hours.
- Optimized campaigns to increase conversion volume and reduce cost per conversion.
Results
- CTR increased from 3.64% to 4.43%, a 21.7% lift.
- Conversions increased from 29 to 110, a 279.3% increase.
- Cost per conversion improved from $28.51 to $17.84, a 37.6% reduction.
- Conversion rate improved from 1.63% to 12.5%, a 665.6% increase.
- Phone calls increased from 39 to 144, a 269.2% increase.
Services shown
Google Ads, keyword research, campaign restructuring, ad scheduling, budget allocation, conversion tracking.
Best-fit businesses
Insurance agencies, financial services, mortgage brokers and lead-generation businesses.
Representative results from campaigns Purna Web has run or is authorised to reference. Client names are withheld. Results vary by market, budget and execution.