Plumbing PPC: Conversions Up While Cost Per Conversion Dropped

Google Ads turnaround for a plumbing service account.

Conversions24 → 50

Cost / conversion$45.71 → $23.38

Conversion trackingCalls + Forms

The business problem

The account was spending more with fewer conversions. Problems included inadequate budget, no ad extensions, irrelevant landing pages, no call tracking and weak ad copy.

What we did

Improved landing page allocation.
Tested new ads with different headlines and descriptions.
Expanded the keyword list.
Allocated budget to the best-performing campaigns.
Set up conversion actions for thank-you pages and calls.
Monitored budget consumption based on weekly and daily patterns.

Results

Conversions increased from 24 in April to 50 in September.
Cost per conversion dropped from $45.71 to $23.38.
Ad copy testing improved click-through and conversion performance.
Call and form tracking created clearer attribution.

Services shown

Google Ads audit, landing page alignment, ad copy testing, keyword expansion, conversion tracking, budget optimization.

Best-fit businesses

Plumbers, HVAC, electricians, emergency repair services and trades with high-intent phone leads.

Representative results from campaigns Purna Web has run or is authorised to reference. Client names are withheld. Results vary by market, budget and execution.