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Spa and Massage: 1,555% Increase in Ranked Keywords
SEO rescue campaign after a poor vendor experience and technical crawl barriers.
Ranked keywords106 → 1,759
Increase+1,555%
Sessions1,550 → 8,240
The business problem
The spa had paid for SEO for more than six months but was not even ranking for its own name. The site had access issues, poor response times and technical barriers that blocked search crawls.
What we did
- Moved the site to a more secure, manageable environment.
- Audited the site code and fixed crawl barriers.
- Improved design and conversion paths.
- Added call tracking and built a stronger SEO/content foundation.
- Expanded local search visibility through on-page SEO, off-page SEO, local listings and content creation.
Results
- Total ranked keywords increased from 106 to 1,759, a 1,555% increase.
- Users grew from 1,201 in September 2019 to 6,344 in May 2023.
- Sessions grew from 1,550 to 8,240.
- Pageviews grew from 3,913 to 15,163.
- May 2023 reporting showed 785 calls, including 330 first-time calls.
- Website traffic increased 488% and the business began receiving strong lead flow from search.
Services shown
Technical SEO, website recovery, hosting migration, local SEO, content creation, call tracking, conversion improvements.
Best-fit businesses
Spas, clinics, wellness centers and any business stuck with poor SEO execution or technical website limitations.
Representative results from campaigns Purna Web has run or is authorised to reference. Client names are withheld. Results vary by market, budget and execution.